Product Marketing & GTM Advisory

Your product is better
than your market story.

I help B2B SaaS founders and GTM leaders sharpen positioning, clarify differentiation, equip sales teams, and turn complex products into stories buyers understand, believe, and act on.

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6 Analyst Leader
Placements
100+ Battlecards & GTM
Assets Built
3,000+ Sellers
Enabled
15+ Years Across
Sales, PMM & GTM

When to Hire Me

When GTM momentum is
slowed by an unclear story.

I work best when the product has real substance, but the story, differentiation, or revenue motion needs to catch up.

Positioning & Messaging
Your product is strong, but buyers still need too much explanation.
The value is there. The story is not. Sales, marketing, and leadership are all describing the company slightly differently.
Competitive Intelligence
Sales keeps losing to the same three competitors and no one knows why.
No battlecards. No win/loss motion. The field is reactive, not prepared. Every lost deal gets explained away as "they went with the incumbent," or worse, "we'll just build it ourselves."
Revenue Enablement
Marketing creates content. Sales doesn't use it.
The internal wiki pages pile up. Sellers are winging it. There's no operating rhythm connecting market insight to field execution.
Launch Strategy
You are launching something important, but the narrative is not sharp enough.
The feature is built. The announcement is coming. But the market story, buyer pain, proof points, and sales motion are not fully connected.
Category Strategy
The market does not yet see you the way you want to be seen.
You need a clearer category narrative, stronger analyst story, and the operating discipline to run analyst briefings, evaluations, and reviews without scrambling.

The Difference

Most PMMs have
never closed a deal.

I spent years carrying a number before building the product marketing, competitive intelligence, analyst relations, and revenue enablement programs that help sellers win.

That experience shapes the work: positioning sellers can use, competitive programs built for live deals, analyst narratives backed by evidence, and insight that changes field behavior.

The Philosophy
PMM work that does not die in an internal wiki. Built to change how the field sells, not just what marketing publishes.
Field-Tested Positioning
Messaging built with an understanding of how deals actually get won and lost, not just what sounds good in a strategy deck.
Research That Drives Action
Win/loss, VoM, ICP research, and competitive intelligence converted into roadmap input, sales behavior, and sharper GTM decisions.
Analyst Relations at Scale
6 Analyst Leader placements across Forrester, Gartner, IDC, and Aragon, plus the field activation needed to turn third-party validation into usable GTM proof.

Services

Where I help GTM
teams get unstuck.

Six ways I help B2B SaaS teams turn market confusion, competitive pressure, and underused insight into clearer stories, stronger sales execution, and better GTM decisions. Choose a service to see the relevant proof points.

01Positioning & Messaging
→
Turn a complex product into a story buyers understand.
Clarify the narrative, ICP, differentiation, proof points, and sales story your team needs to create urgency.
02Competitive Intelligence
→
Turn competitive confusion into field readiness.
Build the win/loss motion, battlecards, talk tracks, and deal-stage insight sellers need to compete with confidence.
03Revenue Enablement
→
Make the field actually use what marketing builds.
Create the operating rhythm, messaging, training, and feedback loops that turn market insight into sales behavior.
04Launch Strategy
→
Turn important launches into market moments.
Connect the buyer pain, product story, proof points, sales motion, and internal readiness needed to make launches land.
05Analyst Relations
→
Turn analyst reviews into a disciplined motion.
Build the category narrative, evidence, briefing strategy, and review process needed to show up clearly and credibly.
06GTM & Category Strategy
→
Give the business a clearer way to win the market.
Clarify where to play, how to differentiate, what story to tell, and how to show up in the category.
Positioning & Messaging · Results

Clarify the narrative, ICP, differentiation, proof points, and sales story your team needs to create urgency.

GTM
Sharper Story
Stronger competitive execution
Repositioned the competitive narrative and messaging architecture to support stronger competitive execution and clearer buyer-facing conversations.
Year 1
→
Year 2
→
Year 3
→
Year 4
→
Year 5
5-Year Strategy
Long-range strategy with executive leadership
Helped shape product and market strategy foundations, aligning positioning to long-range company direction.
FieldTarget
Field-Tested
Messaging that wins deals
9 years in quota-carrying sales and sales leadership before PMM, shaping messaging around how deals actually get won and lost.
Competitive Intelligence · Results

Build the win/loss motion, battlecards, talk tracks, and deal-stage insight sellers need to compete with confidence.

500+
Competitive assets
Created battlecards, objection-handling guides, competitor profiles, "why us" messaging, and deal-stage messaging sellers could actually use.
Win/Loss Motion
From anecdotes to insight
Turned lost-deal stories, buyer feedback, and field input into repeatable insight the business could use to compete smarter, and build more competitive products.
3,000+
Sellers enabled
Built competitive programs, battlecards, talk tracks, and field-ready narratives used across global SaaS sales teams.
Revenue Enablement · Results

Create the operating rhythm, messaging, training, and feedback loops that turn market insight into sales behavior.

3,000+
Sellers enabled
Built field-ready messaging, competitive narratives, talk tracks, and enablement programs used across global SaaS sales teams.
Operating Rhythm
Insight to execution
Created recurring motions that connected market insight, competitive feedback, product updates, and sales execution.
Content
→
Training
→
Live Deals
Field Adoption
Beyond content creation
Turned PMM work into seller behavior through practical training, sharper narratives, and assets designed for real sales conversations.
Launch Strategy · Results

Connect the buyer pain, product story, proof points, sales motion, and internal readiness needed to make launches land.

PositioningAudienceProofEnablementAlignment
GTM Readiness
From announcement to execution
Built launch plans that connected positioning, audience strategy, product proof, sales enablement, and internal alignment.
Sales Activation
Launches the field could use
Translated product releases into talk tracks, objection handling, competitive angles, and customer-facing stories sellers could bring into market.
Market Narrative
More than feature news
Turned launches into broader market stories tied to buyer pain, differentiation, category context, and commercial priorities.
Analyst Relations · Results

Build the category narrative, evidence, briefing strategy, and review process needed to show up clearly and credibly.

Leaders
6
Analyst Leader placements
Led analyst relations motions that contributed to Leader recognition across Forrester, Gartner, IDC, and Aragon.
Evidence
→
Briefings
→
Submission
Review Process
No scrambling
Built the narrative, evidence base, briefing strategy, submission materials, and internal operating rhythm needed to run evaluations with discipline.
Sales ProofCampaignsExec CredibilityField Assets
Field Activation
Beyond the report
Turned analyst validation into sales proof, executive credibility, campaign moments, and field-ready assets buyers could trust.
GTM & Category Strategy · Results

Clarify where to play, how to differentiate, what story to tell, and how to show up in the category.

Company Repositioning
Sharper ICP, story, and market focus
Led research and repositioning work that clarified the target buyer, sharpened the market narrative, and gave the business a clearer way to show up.
Category Narrative
Clearer market position
Built category stories, analyst narratives, and market POVs that helped teams explain where they fit, why they matter, and how they compete more clearly.
Strategic Alignment
From scattered inputs to GTM clarity
Turned customer insight, competitive pressure, analyst feedback, and product direction into clearer GTM decisions across leadership, product, marketing, and sales.

Ways to Work Together

Senior product marketing leadership
before the full-time hire makes sense.

Flexible product marketing support for companies that need senior-level strategy, structure, and execution before a full-time PMM leader makes sense.

Fractional / Advisory
Fractional Product Marketing & GTM Advisory
Senior PMM and GTM leadership for early- and growth-stage B2B SaaS companies that need strategy, structure, and execution without full-time headcount.
  • Positioning, messaging, and category strategy
  • Competitive intelligence and win/loss programs
  • Analyst relations strategy and activation
  • Launch planning, GTM alignment, and revenue enablement
Hover or tap to see common paths →
3
Common engagement paths, depending on where your GTM is stuck.
Hover to explore →

Let's Talk

The market is
not waiting.

If positioning is unclear, competitors are shaping the story, sales is improvising, or an analyst review is coming before your team is ready, let's talk.

Book a 30-Minute Call